Filming - 19th December 2014.

Today me and my group finished some last bits of filming before we uploaded our raw footage. We filmed our deaths scene and then went to edit all our footage so that they clips were in the right order.

Opening Credit Sequences.

Opening Credit Sequences - How have real companies used elements such as sound, font and background to enhance their title sequences.

Toy story opening credits/titles/logos 

Sound -

The sound in the opening credits of toy story is a very happy and cheerful tone especially when the song 'You've got a friend in me' comes on, this song is well known for it's connotations of happiness, this enhances the companies title sequence as it is a perfect fit for a young target audience as this sort of light weighted happy music will appeal to them a lot, also in general even an older target may prefer something happy like this. The title/logo 'Toy Story' and 'Walt Disney' also denotes that the movie is very light hearted and happy, for a young target audience.

Font -

The font in the opening credits is shown on the titles/logos and other pieces of writing  'Walt Disney' shows a curly, bubble font as well as sparkles flying around the logo connoting something magical, and fun for the younger target audience, this is a useful logo to use as many people know who they are and so they are more likely to bring in a big audience. The title 'Toy Story' has a very colorful font which again would a appeal to a younger target audience as research shows, younger people interact better with colors. Lastly, other pieces of writing such as when it says ' saloon' and ' skool' that is more or less scratched onto the box, this connotes a low understanding of reading and writing which is most common among the younger target audience, this means that they will be able to relate clearly with that and understand what is going on but at a lower understanding. The font has enhanced the companies title sequence as they were quite conventional types of font aimed towards a younger target audience.

Background -

Throughout the opening credits, the audience is able to see that the background remains the same. The background is of a kids bedroom that has lots of toys in it, the boys is playing with the toys as the credits start to appear, also when the the title appears behind it is a background of clouds, this all connotes that the movie is strongly aimed at a younger target audience.

Overall, the sound, font and backgrounds are used to enhance the companies title sequence, this is because they connote a clear use of demographics for their target audience such as age, gender (male and female) etc.

Here are the opening credits for toy story, enjoy!




Casino royal opening credits/titles/logos

Sound - 

The company have used sounds to enhance their title sequence by firstly using the song 'You know my name' by Chris Cornell, this song connotes  as an exciting, action packed movie in which to get the audience going so that they are interested within the first seconds of the movie. Also, the use of a diagetic sound of the gun firing at the start gets the audience pumped as they know that they are going to see the intro next.














Font - 

The company have used font to enhance their title sequence by firstly in one part of the opening credits a seven of hearts gets shot twice to create 007 which represents is James bond. This connotes the thrill that is yet to to come.

Here the company has used quite a royal tone towards the font of 'Casino Royale' by also having quite a formal and direct look towards it which is thus for an older target audience.

Background -

The background is most probably the best feature of 'casino royale' as it contains the most detailed imagery of the opening credits, bond movies are famous for having one of the best opening credits. firstly the use of the famous gun barrel with blood falling down is one of the most looked forward to part of the opening credits.

In this last screen grab, the background connotes the complex nature of the movie, it also connotes the difficulties that bond faces in the movie due to the intertwining lines as well as kings and queens that denotes the segregation between the two qualities, similar to a binary opposite.












Overall, the sound, font and background help to enhance the companies title opening sequence as they interacted with the audience in such a direct and conventional way that it has done in the past few bond movies that it gives exactly what the audience is after.  

New storyboard.

New Storyboard




















We decided to revert back to our old idea due to various problems and so we had to change the storyboard.

 

20/12/2014 - Production update

Update!!! We have finished our draft for our opening sequence and after getting feedback we will be able to finish off our editing and start working on the evaluation questions.

First draft of the final opening sequence.

Description of the target audience for our opening sequence.

Description of the target audience for our opening sequence.

Opening Sequence storyboard.

This is our storyboard, not completely finished yet, but a base of our plan and ideas.

Opening sequence ideas.

Presentation 1 by snapb007

Opening sequence pitch.

Opening Sequence Pitch

                         

Young and Rubicams type theory analysis on Fury.

Young and Rubicams type theory analysis on Fury

A few categories from Young and Rubicams type theory are used in the movie fury. The audience for this movie will fall into one or more of the categories.

The categories that are fitted for 'fury' are The explorer and The succeeder.

The Explorer:

In fury the explorer audience is used very effectively as the movie may create a new challenge that the audience can try out, in this case it is more war themed. Especially if the audience into very interested in the army and war, they may want to become an army soldier and so a movie like this would be perfect for them so that they can explore more into the theme. Also in general to people who just take on challenges, this is a very good film as it shows the conventional themes of the world war where it is known that soldiers that fought took on a major challenge.

The succeeder:

This type of audience strives for the best as they feel they deserve it. Similarly in the movie Brad Pitt who plays the main character 'war-daddy' has the exact same characteristics as the succeeder as he wants the best for his crew and believes that his crew and america deserve to win the war as he feels extremely angered by the way Germany had gone about their actions against the Jewish. The audience seeing this are then able to acknowledge the succeeder in 'war-daddy' and so they will enjoy the film much more as it fits their own personality and also influences them to have the same strong attitude that 'war-daddy' has during the film.

This is a perfect example of 'war-daddy' being the succeeder. In this clip their tank called the Sherman is much weaker than the Germans tank called the tiger and so they are expected to lose badly but due to 'war-daddies' resilience, they do not give up and instead find a weak spot in the tiger.

 

Here is also the trailer for 'Fury', Enjoy!

Maslows Hierarchy of needs analysis on Maze Runner.

Maslow's Hierarchy of needs analysis on The Maze Runner

Maslow's Hierarchy of needs is used throughout the movie 'The Maze Runner'. The hierarchy suggests that humans need all of the following in which I will talk about in this analysis of 'The Maze Runner'.

These are following needs included in the hierarchy:
Note - to look at the specifics within each category, feel free to check my recent post about Audience and Theorists.

Physical needs:

In 'The maze runner' physical needs such as water, food and sleep are extremely important as the movie is set in a enigmatic area where people who are placed there have to live together on rations of food that is delivered every month, uncomfortable to sleep and little water. From the movie it is then evident to say that all humans do need these needs, also this can give an uncomfortable feeling towards the audience.

Safety and security needs:

The safety and security needs include being safe and healthy. These are used in the movie to connote the place they are in this then denotes that their safety and health is in danger. The audience is able to see this in a part of the movie when they are getting chased by what they call 'grievers', this scene builds up the tension of being chased to seem like the audience is felling what the characters feel in the movie.

Here is a screen grab of the main character running away,

Love and Belonging and Esteem:

Love and belonging includes a sense of belonging and a community however this movie contain very little of that which is exactly why it connotes the reason why all humans need love and belonging. The audience is able to see this in the movie as firstly the characters are deemed to be quite young in movie and so were obviously very close to their family in which they were taken away from this then denotes their lack of belonging, however as most of the characters had lived together for some time they are in some ways able to discover belonging and a community again. Also its is evident that the characters esteem is quite respectful to one another as they work together and listen to what each other have got to say which is important in the sort of situation they are in as they need to work together to survive.

This screen grab connotes the young age of the characters. The audience can see that the character on the right is very young.

Self actualization:

 Lastly, in the movie the audience is able to see the creative, independent side of these young characters as they are seen battling through different tough scenarios throughout the movie, some may also say that without their family they are now very independent which in some cases is important as they now know how to live without help.

In this screen grab, creativity is shown as this character used sticks to create the layout of a whole maze meaning that they can find a way out.

Here is the trailer for the movie in case you are more interested in it, enjoy!

Demographic group and aspects analysis on The Wolf Of Wall Street.

Demographic group and aspects analysis on The Wolf Of Wall Street.

The demographic group that is strongly focused within the movie 'The wolf of wall street' is for 18+, male, all abilities, aspirer, single, all ethnicity, stylish, high values and crazy behaviour demographic group and aspects.

From the front cover of the film, the audience can instantly understand that the film is for a older target audience due to the minor explicit uses and adult partying that are in the front cover for example in the background there are half naked women in the middle of a crazy looking party.

Firstly, the audience would be able to understand that 'The wolf of wall street'  would have a target audience age of 18+ as known by the BBFC age ratings, an 18+ is known to carry very strong violence, strong language, strong sexual activity, real sex and drugs and drug use, all of which are contained in the 'The wolf of wall street'.

This is an exceptionally produced scene. this scene connotes why the film has been rated an 18+.





Secondly, In 'The wolf of wall street' the sexuality and gender would be believed to strongly lean towards the group of a heterosexual males, this is because of the uses of male dominance over women.

In this screen grab the audience can see that the males are dominant as they make her be in a bikini while she is sellotape with money.

Lastly, the class and ethnicity can be varied throughout many cultures and countries as anyone from different backgrounds are able to enjoy this movie, however the relationship status maybe specific for example single as it is a very male dominating movie which men who are single may enjoy and aspire to follow what they see.


This is the trailer of 'The wolf of wall street', enjoy!

Costumes and prop list.

Costumes and prop list

Costumes:

• Clown jumpsuit -

We decided that we wanted our clown to wear the conventional and traditional clown suit as we thought that some features in our opening sequence should be conventional of the horror/thriller genre and maintain that creepy feature.

• High Boots (clowny boots) -

Similarly, we decided that the boots should also be traditional to the theme of clowns. We can then achieve a balance of conventional and unconventional feature which can get the audience confused.

• Plain White T-shirt - 

The white T-shirt will be worn by the victim to connote innocence and goodness, we want this to be worn by the victim as it can give the audience a good indication of what the victim is like.

Props:

• Fake blood - 

We wanted to use blood most importantly to enhance the realistic nature of our opening sequence and also to create a binary opposite of red blood (which connotes danger,  violence and badness) to hit the white colour of the t-shirt (which connotes purity and goodness.

• Baseball Bat -  

We decided to use a baseball bat with blood as an indicator to the audience about what sort of weapon the killer clown has used to kill the victim which is very useful as it gives the audience a quick insight as to what could of happened.

• Clown mask - 

Lastly, we chose have our clown wear a mask as we did not want to reveal the identity as of yet so that audience would want to watch on to find out who it is creating a narrative enigma. We also thought that it would be more scarier to have it on and at one stage have the clown holding it. 

socio economic group/scale analysis on Teenage Mutant Ninja Turtles.

socio economic group/scale analysis on Teenage Mutant Ninja Turtles

The socio-economic group/scale that is the main focal point in the movie 'teenage mutant ninja turtles' is seen to strongly aim towards the audience whose job is categorized under section E on the scale. Section E on the scale connotes that quite a young audience of students and young adults possibly unemployed are placed together.

Just by looking at the front cover for the movie, it is easy to identify that the movie no doubt is aimed at a younger target audience thus falling into the category E as a younger audience are most likely going to be students and most probably unemployed.













When looking at a picture like this for 'Teenage mutant ninja turtles' the audience is able to identify the various uses of colours which is known to be strongly conventional when including a younger target audience and studies have shown that a younger audience works with colours from a young age as it helps them differentiate and become more excited about the film. Also more higher aged movies have a lot less colour than something animated like 'TMNT' as they have already passed that developing stage.


Similarly people who are employed (older) are most likely to believe that films like these are quite immature and or just don't have time to watch things like this as they have other possibly more important things to do.


Lastly, nickelodeon are the main producers of 'TMNT' and are well known for producing other TV programmes which are conventional with a younger target audience.

Here is the trailer so that you can get a good grip of what I am saying.


                                                                       

Blumler and Kats uses and gratifications analysis on 'The Walking Dead'.

Blumler and Kats uses and gratifications analysis on 'The walking dead'

In the 'walking dead' the Blumler and Kats uses and gratifications theory is used to offer them opportunities.

From the uses and gratifications theory it is likely to say that 'The walking dead's' audience can enjoy the TV show as it gives them opportunities to be able to escape, be entertained and interact with others.

It is evident to see these examples being used as opportunities for the audience. Firstly 'The walking dead' gives the audience an opportunity to escape, for example the audience seeing such a different world and life being discovered in 'the walking dead' may result in a positive attitude towards something which is quite bad but at the same time so enjoyable to some that they actually want to escape and pretend or think about them being in the same position as the characters.














Secondly, 'The walking dead' gives the opportunity to be entertained, for example when the audience sees such a different scenario, in this case zombies! they are able to watch this as a completely new type of entertainment, and as a fan of the 'The walking dead' myself i also understand why people are so entertained with this TV show.














Lastly, 'The walking dead' gives the opportunity for the audience to interact with each other, for example the audience that watches this is able to speak to others about it and maybe even give some the chance to socialize more with different people.


Here is a recap on the latest season for you to get an idea of what the show is like, enjoy!

Preliminary task evaluation

Preliminary task evaluation

Filming

When filming our preliminary task, everything went according to plan even though it was our first time filming. Our full group was present which helped a lot as it meant that we could finish early, edit and upload onto our blogs.

Editing

Editing went especially well as i learnt many new features and skills in which i can use for the real opening sequence such as slow motions, cutting a scene in and out and reversing a scene to make it play backwards.

Problems encountered

The problems that we encountered were the following. There were some difficulties getting the camera to move perfectly in sync with the character walking as it meant we had to try a few takes to get it right, we did not have that extra person to help so we had to improvise with miss Alford meaning that we would then have to cut her out as she had accidentally got in the scene.

Strengths of prelim

We followed the instructions well and included all that was asked of us such as the 180 degree rule, shot reverse shot, action match editing, and no continuity errors.

Weaknesses of prelim

The weaknesses include the location as we were in a classroom with posters which made quite an amateurish feel to the prelim. Also as mentioned above our teacher accidentally got in the shot meaning that we would have to cut that part in the scene out and zoom into the video to fit the screen causing the video to possibly have slightly less quality in that scene than we hoped for.

Things that we will do the same next time 

We will remember to follow the 180 degree rule by filming on one side of the scene and no continuity errors by carefully planning out each scene with precision.

Things that we will do differently next time

Next time the things we will do differently are obviously plan much more clearly so that we know every bit of detail within our opening sequence so that we can avoid continuity errors and find a much better location that matches the theme of our opening sequence.

Preliminary task.

This is my groups preliminary task, enjoy!

Group meeting 3/12/14

Today we spoke to becca, the fourth member of our group. We discussed and went through everything we have done so that everyone was up to date and understood the ideas and pitch towards our opening sequence, we also contacted a car park nearby to ask if we could use it for our filming so that we could hopefully start soon.