Filming - 19th December 2014.

Today me and my group finished some last bits of filming before we uploaded our raw footage. We filmed our deaths scene and then went to edit all our footage so that they clips were in the right order.

Opening Credit Sequences.

Opening Credit Sequences - How have real companies used elements such as sound, font and background to enhance their title sequences.

Toy story opening credits/titles/logos 

Sound -

The sound in the opening credits of toy story is a very happy and cheerful tone especially when the song 'You've got a friend in me' comes on, this song is well known for it's connotations of happiness, this enhances the companies title sequence as it is a perfect fit for a young target audience as this sort of light weighted happy music will appeal to them a lot, also in general even an older target may prefer something happy like this. The title/logo 'Toy Story' and 'Walt Disney' also denotes that the movie is very light hearted and happy, for a young target audience.

Font -

The font in the opening credits is shown on the titles/logos and other pieces of writing  'Walt Disney' shows a curly, bubble font as well as sparkles flying around the logo connoting something magical, and fun for the younger target audience, this is a useful logo to use as many people know who they are and so they are more likely to bring in a big audience. The title 'Toy Story' has a very colorful font which again would a appeal to a younger target audience as research shows, younger people interact better with colors. Lastly, other pieces of writing such as when it says ' saloon' and ' skool' that is more or less scratched onto the box, this connotes a low understanding of reading and writing which is most common among the younger target audience, this means that they will be able to relate clearly with that and understand what is going on but at a lower understanding. The font has enhanced the companies title sequence as they were quite conventional types of font aimed towards a younger target audience.

Background -

Throughout the opening credits, the audience is able to see that the background remains the same. The background is of a kids bedroom that has lots of toys in it, the boys is playing with the toys as the credits start to appear, also when the the title appears behind it is a background of clouds, this all connotes that the movie is strongly aimed at a younger target audience.

Overall, the sound, font and backgrounds are used to enhance the companies title sequence, this is because they connote a clear use of demographics for their target audience such as age, gender (male and female) etc.

Here are the opening credits for toy story, enjoy!




Casino royal opening credits/titles/logos

Sound - 

The company have used sounds to enhance their title sequence by firstly using the song 'You know my name' by Chris Cornell, this song connotes  as an exciting, action packed movie in which to get the audience going so that they are interested within the first seconds of the movie. Also, the use of a diagetic sound of the gun firing at the start gets the audience pumped as they know that they are going to see the intro next.














Font - 

The company have used font to enhance their title sequence by firstly in one part of the opening credits a seven of hearts gets shot twice to create 007 which represents is James bond. This connotes the thrill that is yet to to come.

Here the company has used quite a royal tone towards the font of 'Casino Royale' by also having quite a formal and direct look towards it which is thus for an older target audience.

Background -

The background is most probably the best feature of 'casino royale' as it contains the most detailed imagery of the opening credits, bond movies are famous for having one of the best opening credits. firstly the use of the famous gun barrel with blood falling down is one of the most looked forward to part of the opening credits.

In this last screen grab, the background connotes the complex nature of the movie, it also connotes the difficulties that bond faces in the movie due to the intertwining lines as well as kings and queens that denotes the segregation between the two qualities, similar to a binary opposite.












Overall, the sound, font and background help to enhance the companies title opening sequence as they interacted with the audience in such a direct and conventional way that it has done in the past few bond movies that it gives exactly what the audience is after.  

New storyboard.

New Storyboard




















We decided to revert back to our old idea due to various problems and so we had to change the storyboard.

 

20/12/2014 - Production update

Update!!! We have finished our draft for our opening sequence and after getting feedback we will be able to finish off our editing and start working on the evaluation questions.

First draft of the final opening sequence.

Description of the target audience for our opening sequence.

Description of the target audience for our opening sequence.

Opening Sequence storyboard.

This is our storyboard, not completely finished yet, but a base of our plan and ideas.

Opening sequence ideas.

Presentation 1 by snapb007

Opening sequence pitch.

Opening Sequence Pitch

                         

Young and Rubicams type theory analysis on Fury.

Young and Rubicams type theory analysis on Fury

A few categories from Young and Rubicams type theory are used in the movie fury. The audience for this movie will fall into one or more of the categories.

The categories that are fitted for 'fury' are The explorer and The succeeder.

The Explorer:

In fury the explorer audience is used very effectively as the movie may create a new challenge that the audience can try out, in this case it is more war themed. Especially if the audience into very interested in the army and war, they may want to become an army soldier and so a movie like this would be perfect for them so that they can explore more into the theme. Also in general to people who just take on challenges, this is a very good film as it shows the conventional themes of the world war where it is known that soldiers that fought took on a major challenge.

The succeeder:

This type of audience strives for the best as they feel they deserve it. Similarly in the movie Brad Pitt who plays the main character 'war-daddy' has the exact same characteristics as the succeeder as he wants the best for his crew and believes that his crew and america deserve to win the war as he feels extremely angered by the way Germany had gone about their actions against the Jewish. The audience seeing this are then able to acknowledge the succeeder in 'war-daddy' and so they will enjoy the film much more as it fits their own personality and also influences them to have the same strong attitude that 'war-daddy' has during the film.

This is a perfect example of 'war-daddy' being the succeeder. In this clip their tank called the Sherman is much weaker than the Germans tank called the tiger and so they are expected to lose badly but due to 'war-daddies' resilience, they do not give up and instead find a weak spot in the tiger.

 

Here is also the trailer for 'Fury', Enjoy!

Maslows Hierarchy of needs analysis on Maze Runner.

Maslow's Hierarchy of needs analysis on The Maze Runner

Maslow's Hierarchy of needs is used throughout the movie 'The Maze Runner'. The hierarchy suggests that humans need all of the following in which I will talk about in this analysis of 'The Maze Runner'.

These are following needs included in the hierarchy:
Note - to look at the specifics within each category, feel free to check my recent post about Audience and Theorists.

Physical needs:

In 'The maze runner' physical needs such as water, food and sleep are extremely important as the movie is set in a enigmatic area where people who are placed there have to live together on rations of food that is delivered every month, uncomfortable to sleep and little water. From the movie it is then evident to say that all humans do need these needs, also this can give an uncomfortable feeling towards the audience.

Safety and security needs:

The safety and security needs include being safe and healthy. These are used in the movie to connote the place they are in this then denotes that their safety and health is in danger. The audience is able to see this in a part of the movie when they are getting chased by what they call 'grievers', this scene builds up the tension of being chased to seem like the audience is felling what the characters feel in the movie.

Here is a screen grab of the main character running away,

Love and Belonging and Esteem:

Love and belonging includes a sense of belonging and a community however this movie contain very little of that which is exactly why it connotes the reason why all humans need love and belonging. The audience is able to see this in the movie as firstly the characters are deemed to be quite young in movie and so were obviously very close to their family in which they were taken away from this then denotes their lack of belonging, however as most of the characters had lived together for some time they are in some ways able to discover belonging and a community again. Also its is evident that the characters esteem is quite respectful to one another as they work together and listen to what each other have got to say which is important in the sort of situation they are in as they need to work together to survive.

This screen grab connotes the young age of the characters. The audience can see that the character on the right is very young.

Self actualization:

 Lastly, in the movie the audience is able to see the creative, independent side of these young characters as they are seen battling through different tough scenarios throughout the movie, some may also say that without their family they are now very independent which in some cases is important as they now know how to live without help.

In this screen grab, creativity is shown as this character used sticks to create the layout of a whole maze meaning that they can find a way out.

Here is the trailer for the movie in case you are more interested in it, enjoy!

Demographic group and aspects analysis on The Wolf Of Wall Street.

Demographic group and aspects analysis on The Wolf Of Wall Street.

The demographic group that is strongly focused within the movie 'The wolf of wall street' is for 18+, male, all abilities, aspirer, single, all ethnicity, stylish, high values and crazy behaviour demographic group and aspects.

From the front cover of the film, the audience can instantly understand that the film is for a older target audience due to the minor explicit uses and adult partying that are in the front cover for example in the background there are half naked women in the middle of a crazy looking party.

Firstly, the audience would be able to understand that 'The wolf of wall street'  would have a target audience age of 18+ as known by the BBFC age ratings, an 18+ is known to carry very strong violence, strong language, strong sexual activity, real sex and drugs and drug use, all of which are contained in the 'The wolf of wall street'.

This is an exceptionally produced scene. this scene connotes why the film has been rated an 18+.





Secondly, In 'The wolf of wall street' the sexuality and gender would be believed to strongly lean towards the group of a heterosexual males, this is because of the uses of male dominance over women.

In this screen grab the audience can see that the males are dominant as they make her be in a bikini while she is sellotape with money.

Lastly, the class and ethnicity can be varied throughout many cultures and countries as anyone from different backgrounds are able to enjoy this movie, however the relationship status maybe specific for example single as it is a very male dominating movie which men who are single may enjoy and aspire to follow what they see.


This is the trailer of 'The wolf of wall street', enjoy!

Costumes and prop list.

Costumes and prop list

Costumes:

• Clown jumpsuit -

We decided that we wanted our clown to wear the conventional and traditional clown suit as we thought that some features in our opening sequence should be conventional of the horror/thriller genre and maintain that creepy feature.

• High Boots (clowny boots) -

Similarly, we decided that the boots should also be traditional to the theme of clowns. We can then achieve a balance of conventional and unconventional feature which can get the audience confused.

• Plain White T-shirt - 

The white T-shirt will be worn by the victim to connote innocence and goodness, we want this to be worn by the victim as it can give the audience a good indication of what the victim is like.

Props:

• Fake blood - 

We wanted to use blood most importantly to enhance the realistic nature of our opening sequence and also to create a binary opposite of red blood (which connotes danger,  violence and badness) to hit the white colour of the t-shirt (which connotes purity and goodness.

• Baseball Bat -  

We decided to use a baseball bat with blood as an indicator to the audience about what sort of weapon the killer clown has used to kill the victim which is very useful as it gives the audience a quick insight as to what could of happened.

• Clown mask - 

Lastly, we chose have our clown wear a mask as we did not want to reveal the identity as of yet so that audience would want to watch on to find out who it is creating a narrative enigma. We also thought that it would be more scarier to have it on and at one stage have the clown holding it. 

socio economic group/scale analysis on Teenage Mutant Ninja Turtles.

socio economic group/scale analysis on Teenage Mutant Ninja Turtles

The socio-economic group/scale that is the main focal point in the movie 'teenage mutant ninja turtles' is seen to strongly aim towards the audience whose job is categorized under section E on the scale. Section E on the scale connotes that quite a young audience of students and young adults possibly unemployed are placed together.

Just by looking at the front cover for the movie, it is easy to identify that the movie no doubt is aimed at a younger target audience thus falling into the category E as a younger audience are most likely going to be students and most probably unemployed.













When looking at a picture like this for 'Teenage mutant ninja turtles' the audience is able to identify the various uses of colours which is known to be strongly conventional when including a younger target audience and studies have shown that a younger audience works with colours from a young age as it helps them differentiate and become more excited about the film. Also more higher aged movies have a lot less colour than something animated like 'TMNT' as they have already passed that developing stage.


Similarly people who are employed (older) are most likely to believe that films like these are quite immature and or just don't have time to watch things like this as they have other possibly more important things to do.


Lastly, nickelodeon are the main producers of 'TMNT' and are well known for producing other TV programmes which are conventional with a younger target audience.

Here is the trailer so that you can get a good grip of what I am saying.


                                                                       

Blumler and Kats uses and gratifications analysis on 'The Walking Dead'.

Blumler and Kats uses and gratifications analysis on 'The walking dead'

In the 'walking dead' the Blumler and Kats uses and gratifications theory is used to offer them opportunities.

From the uses and gratifications theory it is likely to say that 'The walking dead's' audience can enjoy the TV show as it gives them opportunities to be able to escape, be entertained and interact with others.

It is evident to see these examples being used as opportunities for the audience. Firstly 'The walking dead' gives the audience an opportunity to escape, for example the audience seeing such a different world and life being discovered in 'the walking dead' may result in a positive attitude towards something which is quite bad but at the same time so enjoyable to some that they actually want to escape and pretend or think about them being in the same position as the characters.














Secondly, 'The walking dead' gives the opportunity to be entertained, for example when the audience sees such a different scenario, in this case zombies! they are able to watch this as a completely new type of entertainment, and as a fan of the 'The walking dead' myself i also understand why people are so entertained with this TV show.














Lastly, 'The walking dead' gives the opportunity for the audience to interact with each other, for example the audience that watches this is able to speak to others about it and maybe even give some the chance to socialize more with different people.


Here is a recap on the latest season for you to get an idea of what the show is like, enjoy!

Preliminary task evaluation

Preliminary task evaluation

Filming

When filming our preliminary task, everything went according to plan even though it was our first time filming. Our full group was present which helped a lot as it meant that we could finish early, edit and upload onto our blogs.

Editing

Editing went especially well as i learnt many new features and skills in which i can use for the real opening sequence such as slow motions, cutting a scene in and out and reversing a scene to make it play backwards.

Problems encountered

The problems that we encountered were the following. There were some difficulties getting the camera to move perfectly in sync with the character walking as it meant we had to try a few takes to get it right, we did not have that extra person to help so we had to improvise with miss Alford meaning that we would then have to cut her out as she had accidentally got in the scene.

Strengths of prelim

We followed the instructions well and included all that was asked of us such as the 180 degree rule, shot reverse shot, action match editing, and no continuity errors.

Weaknesses of prelim

The weaknesses include the location as we were in a classroom with posters which made quite an amateurish feel to the prelim. Also as mentioned above our teacher accidentally got in the shot meaning that we would have to cut that part in the scene out and zoom into the video to fit the screen causing the video to possibly have slightly less quality in that scene than we hoped for.

Things that we will do the same next time 

We will remember to follow the 180 degree rule by filming on one side of the scene and no continuity errors by carefully planning out each scene with precision.

Things that we will do differently next time

Next time the things we will do differently are obviously plan much more clearly so that we know every bit of detail within our opening sequence so that we can avoid continuity errors and find a much better location that matches the theme of our opening sequence.

Preliminary task.

This is my groups preliminary task, enjoy!

Group meeting 3/12/14

Today we spoke to becca, the fourth member of our group. We discussed and went through everything we have done so that everyone was up to date and understood the ideas and pitch towards our opening sequence, we also contacted a car park nearby to ask if we could use it for our filming so that we could hopefully start soon.

Binary opposites.

The finished and marked piece of work on binary opposites, this was my first piece of work for media so there came many faults which were mainly based on the use of 'we' instead of audience and the way in which i used other media words. The marking and advice will certainly help me improve in the near future.

Opening sequence analysis - American Psycho

Opening sequence analysis - American Psycho

Opening sequence analysis on American Psycho

Camera - shots and angles: 

in the opening sequence of American psycho there are various camera shots and angles.

• Over the shoulder shot - outside the club, a man handing money over to get into the club, this gives the audience a secret insight into what dodgy stuff might be going on.

• Close ups - close up on the money to connote the value of getting into the club, when Patrick is speaking to the bar lady there is a close up of his face to connote to the audience his anger. And lastly a close up of Patrick peeling a mask off his face signifying that hes not what he says he is.

• Low angle - A slow rise of the camera tricks the audience and connotes that the door women is tall. However, this does connote how much power the door woman may hold as she decides who she lets in.

• Wide shot - There is a wide shot on the women pole dancing/stripping as the audience can see their full body. This is so that the audience can understand what "type of bar" it might be.

• High angle - shows a range of different people dancing in the club which connotes that everyone is having fun. This can be used again, so that the audience knows what type of bar it is e.g cross between a strip club and/or just a night club.

• Long shot/eye angle - The audience can really understand and feel what is being said when patrick is rude to the bar lady (cleverly done, Patrick is saying it in his head but is made to look like he did say it). Another long shot is into Patrick's bathroom. This is so that the audience can see how he easily gets up in the morning.

      




Editing - 

• The scenes cut straight into each other, this fast pace goes with the pace of the club making the audience feel like they are actually there as well and that they can in some ways feel the vibe of the bar.

• The scene in the shower has focus on the bathroom items such as shampoo, and other items, this is done so that the audience can understand how finicky Patrick is, may be as he shows great attention to certain things that he will use such as the showering items.

• Basic editing of scenes cutting into each other creates flowing clips so that the audience don't get bored. This is so that something different and interesting is always happening in the scene.

Sound - 

• There is 80's disco music playing in the background of the nightclub, the audience is then able to understand the time in which the movie is set.

• When Patrick is at the bar he threatens the bar lady saying "I'm gonna stab you to death and play around with your blood, this sick use of language use connotes that Patrick is a very unusual and abusive person and so possibly is a psychopath, however the bar lady is not able to hear this as Patrick is not actually saying it out loud, he is saying it in his head but is metaphorically speaking out loud. 

• Scenes at home shows non - diegetic music of a piano. This connotes a calm and sophisticated atmosphere in which Patrick lives in. This is to show the audience the binary opposites between sophisticate and calm when at home and informal, loud and crazy when outside in bars or nightclubs, intending the two different sides of Patrick. 

• The audience can hear a voice over of the character talking about his health, daily routine and what products he uses. This is again to explain patricks detailed and finicky nature towards the audience.

• The voice over describes his character, "No real me", "disguised in a cold glaze" suggests that he hides behind his facial products and only the audience is able to understand his alternative side.

Mise en scene - 

• Wads of cash is being held by the man at the door and the door women is wearing a lot jewellery, this may connote quite a wealthy theme within the movie. This may also make clear to the audience that the scene is for adults.

• Men in suits and slick backed hair, this connotes the sophistication in the 80's. This is so the audience can get a sense of what their style was like back then. Also, in those days men with slicked back hair were usually associated with mafia type people and so they could be seen as dangerous people.

• The bar lady is wearing quite a revealing top, the audience can then see that its not a very appropriate bar and may start to understand why "men" were bringing in so much "money". And again highlights the adult maturity of the scene and movie as a whole.

• People are dancing on the dance floor, there are flashing lights and it is very crowded which connotes to the audience that this place is specifically meant for adults and possibly most of the audience can relate to this if they are middle aged as they may of experienced these places themselves.

• There is a dark green light shining on Patrick connoting that he may be quite mysterious. The audience can understand this as the colour green is associated with a mysterious feel which immediately tells the audience that patrick is a mysterious character.

• Patrick's house is quite open, white walls and a telescope in corner of the room connotes how much space is left, all of this shows that he is simple, possibly too simple?. The audience can then understand that patrick has quite an enigmatic but simple life style at home.

• His bathroom is very big and everything inside is either black or white - binary opposites are used as they connote his two sides? The audience is then able to see this and so is able to understand that patrick has a split personality.

• Lots of healthy food in his fridge and has a pre set workout in the morning and depending on if his eyes are puffy or not he will wear a cool pack over his eyes while doing stomach crunches. This again connotes to the audience how detailed and planned patrick's daily routine is.

• He has a large collection of facial products connotes he is face conscious and to hide his dark passenger he uses these facial products, this connotes his secrets towards the audience and hints towards his split personality.

Ideologies - 

In the opening sequence, the representation of Patrick Bateman's ideologies are that he values the importance of staying healthy and having a daily routine as it is what keeps him intact, his attitudes towards society are very crude and ruthless as he seems to be annoyed with anyone who make his look stupid and or rude towards him so possibly feels the need to murder, and lastly he believes that by taking care of himself it may take his mind of his murderous side but knows he will always be two opposites as the audience sees when he takes off his facial product mask.

Genre - 

There are many elements in the opening sequence which signify the thriller genre. Elements such as objects; Patrick's facial and washing products connote that he is trying to wash away his bad side. Colour; a dark black is used in the club along with a dark green shining on his face at the bar, showing that he is quite ruthless and mysterious. lastly the locations are quite odd but signify much more powerful meanings behind them e.g when he is in the shower, the audience doesn't expect much but soon enough starts to explain itself about who he actually is.

Audience Reception - 

The uses and gratification theory explains the ways in which the audience may take the opening sequence into consideration. This opening sequence could allow the audience to be entertained as the theme is quite different and is something that the audience would not expect to see adding many narrative enigma's to get the audience thinking resulting in the audience engaging with the film more. The audience could also be allowed to form a sense of their own identity as the movie discusses about what Patrick hides behind his normal personality.

Narrative - 

In the opening sequence of  'American Psycho', the audience is able to see that the company has signified the possible narrative structures such as todorov's narrative structure; the audience can see that the opening sequence starts with an equilibrium then goes to a disruption where Patrick gets annoyed by the bar lady and says horrible things to her, but then goes to a resolution and then a new equilibrium which connotes that todorov's theory works. The company also has also signified that due to his split personality, Patrick is a big protagonist but may also be a antagonist giving reference to propp's character type. Lastly, many narrative enigma's have been used including some mentioned above, such as who is this man?, Is he actually a bad person?, Why is he so rude?.

Here is the opening sequence for 'American Psycho' -

Part 1.

Part 2.

Opening sequence analysis - Tucker and Dale vs Evil'

Opening sequence analysis on 'Tucker and Dale vs Evil'

Opening sequence analysis on Tucker and Dale vs Evil

Camera - shots and angles: In the opening sequence of Tucker and Dale vs Evil, various camera shots and angles are used such as -


Close ups - Within the first 40 seconds of the opening sequence the audience sees two close ups, one of the killer and one of the deceased. These close ups show how much ruthless damage has been done and shows the killer who looks very dirty, bloody and angry.          

                                                                                            

Medium shot/eye level - In the 58 second of the opening sequence, the camera zooms out to capture the all the people in the car, this middle shot is shot from the waist up, this shows the audience more detail as to who they may be. The same shot also shows eye level as the audience can feel like they are actually sitting in front of the actors.

Extreme Long shot/high angle/Establishing shot - In this shot, the audience is able to see a long shot as a bigger picture is seen of a wide open range of land as well as a high angle as the audience can see from a higher view point where the car is going. This can also be useful for the audience to establish where the scene is shot.

Low Angle - This low angle shot is taken to emphases to the audience about where they have come (gas station) shows a more creepy angle of the place they have come to. This also helps the audience to understand that the group of teens may not have come to the right place.

Wide shot/long shot - This shot has been done to show the full bodies of the people in car as we do not get to see them in full while they are sitting down, this then gives the audience a bigger picture about who they might be.

Editing - 

• At the start when the man gets hit over the head, he drops the camera and the camera makes a fuzzy sound and look, this is done by editing so that it can create a realistic feature of what would happen if you were to drop a camera in real life, that is if it breaks.

• When the title appears, blood is splattered onto the title to create a horror/scary effect on the audience. This is done by editing for special effects to create that authentic horror connotation to the start of the movie.

• When both cars are passing each other, a slow paced tracking shot is used to create tension and fear between the group in their car towards the two in the truck. This also makes the audience seem as though they are also in the scene looking at the two men in the truck meaning that they are able to almost feel the tension themselves.

• Basic editing of scenes being cut into each other creates a nicely flowing scene meaning that the audience won't get bored and are always watching something different in each segment of the scene.

Sounds - 

• Low banging at the start with an eerie buzzing creates a sense of something slowly coming towards the audience. This will then get the audience hyped about what could happen next.

• screaming, running footsteps and the sound of a hit across the head also gives a shock value to the audience and makes them wonder what other surprises there could be and who could it be?.

• muffled and scratchy sound when the camera is dropped makes it seem real towards the audience as that is what generally happens when a camera is dropped. But when dropped you cant necessarily hear the muffled sound and is generally just used a special effect meaning that this is something new that the audience can hear.

• When it says 3 days ago, there is very happy music being played. This maybe to connote that the bad part is still yet to come and that the audience is very slightly getting eased into the scene. this can also be used to get the audience excited about the best bits.

• enigmatic music when the two cars pass each other connotes that something is not right and so the audience can understand that immediately.

Visual: Mise en scene - 

• A presenter is holding a camera, recording the women in a setting of an old abandoned shack, This already signifies conventional features of a horror movie as abandoned shacks and using cameras are highly conventional for horrors.

• Blood is dripping from the man killed in the start of the opening sequence, this connotes that unpleasant surprises are still yet to come and so the audience are on their feet waiting for the next one.

• A non verbal communication between the killer and the audience denotes that he is not playing around and that he may have some sort of dangerous mental problem.

• Low key Lighting is used as it is quite dark most of the time which is very conventional for horrors. The audience 

• props such as weapons, watering pump and old pick up trucks are used to set the scenery perfectly of a southern outback state if America, presumably Texas. The audience can recognise these features and then link it to a southern background and find out where the scene maybe set.

• Modern costumes are worn by the teenagers whereas overhauls and checkered shirts are worn by the "hillbillies", this is so that the audience can understand the characters backgrounds.

Ideologies - 

In the opening sequence, the representation of teens in society carries an ideological perspective that is very conventional. Teenagers representation of misbehaving, having fun, rude is constructed to reflect the values, attitudes and beliefs of society and will impact the ideologies of the target audience.

This representation of teens as rude and misbehaving people connotes that the movie's institution believes that their target audience will be ideologically aligned with their own ideology as the audience will pay to see this movie due to the strong language and adult humor.

Genre - 

There are many elements in the opening sequence which signify the horror genre. elements such as objects; a camera is a conventional use as it creates a more real life feel towards the audience, and weapons such as the one used in the first few seconds of the sequence connote murder and blood. Colour; a very dark black is used in the opening sequence which connotes danger and evil, green in the trees connote quite a mysterious feeling about everything e when the cars pass each other. lastly the location is perfectly set as in the first few seconds the audience is watching two people in an old abandoned shack and also further into the opening sequence the scene is set in the middle of nowhere in quite a western location so that the audience can sense something is not right.

Audience Reception - 

The uses and gratification theory explains the ways in which the audience may take the opening sequence into consideration. This opening sequence could allow the audience to be thoroughly entertained as there is a lot of narrative enigmas and interesting parts which engages with the audience so that they keep wanting to watch on. The audience could also see if some parts such as the teenagers, fit into their identity/form as sense of their own identity, and lastly those that love and engage with the movie can interact with each other meaning they can have more to talk about.

Narrative - 

In the opening sequence of 'Tucker and Dale vs Evil', the audience is able to see that the company has signified possible narrative structures such as todorov's narrative structure; the audience can see that the sequence starts with a disruption and then moves on to a equilibrium signifying that todorov's theory is not correct. The company has also signified that the two "hill billies" may be the protagonists and the teens are the antagonists giving reference to propp's character type. Lastly, many narrative enigma's have been used including some i have mentioned above, such as who are those "hillbillies"?,where are those teens going? 

Here is the trailer of the opening sequence of 'Tucker and Dale vs Evil' -